It’s a golden age for classic British street-style and recognising this, UMBRO partnered up with the Rig Out for a special ‘LAds’ editorial for their UMBRO Pro Training range to be featured in the next issue of the Rig Out.
UMBRO Pro Training is a range of technical training wear that gained iconic status through the clubs and players it associated with during the early 90’s.
The 90s? Football? The 94 USA World Cup? 500,000 Brits living in California? Perfect! The Rig Out cleverly used these tenuous links to justify shooting the editorial in Los Angeles.
But rather than simply a ‘Brits on tour’ story they instead followed a couple of ne’er do wells from Venice Beach – for a day in the life west coast style…
Look out for the Pro Training range at size? and other key UMBRO retailers and the full UMBRO ‘LAds’ story in the next issue of the Rig Out due to drop at the end of June.