Fraser Cooke – MANUFACTURE

Posted by The Rig Out on 16/12/2012

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Earlier this year, Antony and myself had the opportunity to travel to LA to interview Fraser Cooke for MANUFACTURE magazine. The Nike Global Energy Marketing Director had recently moved from his base in Tokyo to the Hollywood hills to continue his journey as one of the key figures in streetwear, brand innovation and marketing.

Topics discussed include, his relationship with Jun Takahashi and how the Nike Gyakusou project came about, Mo’ Wax, The Hideout and a little insight on how Nike energy marketing operates.

Part 1

Part 2

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